5 Ways Your Website Can Save You Time In Your Business
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Every business owner dreams about a website that looks modern, polished, and professional. A website that makes visitors fall in love with your brand and book your services, buy your products, or sign up for your email newsletter.
But did you know that a website can also save you a metric ton of time?
That's right! A new website, when designed with strategy in mind, can save you plenty of time in your business so you can focus on other things.
Like… coming up with a new service, pitching yourself to podcasts, serving your clients or you know… tackling any other item on your mile-long to-do list.
Ready to find out what I’m talking about? Read on!
How A Strategic Website Saves You A Metric Ton Of Time In Your Business
Here are the top 5 ways a website can save you time in your business so you can spend less time on busy tasks and focus on tasks that will actually help you grow your business.
1. Save Time On Scheduling Client Calls And Appointments
If your business relies on booking clients to stay afloat, you probably offer free discovery or consultation calls. Now, you could do this through email and then drown in back and forth emails until you find a time that works best for both of you.
You could also send them to a third-party service that offers appointment scheduling.
OR…
You could use your website to schedule appointments. Personally, I am a big fan of Dubsado and use it for appointment scheduling as well as my entire client booking and onboarding process. Dubsado allows me to easily add my lead capture forms to my website as well as add a proposal and a client portal to my site.
But if you’re not ready for something complex as Dubsado, you can use a service like Acuity Scheduling or Calendly. They both have the ability to embed their scheduler onto a page on your site which makes the entire process easy, seamless, and oh so perfectly on-brand.
2. Prepare Potential Clients for Working With You
Your website is the best place to share information about your services and packages. But with a little bit of prep work, it can do so much more. You can use your website to set client expectations before they book a call with you.
You can provide them with additional information about your process, your working hours, how to provide feedback to you, what files or material they need to prepare before they start working with you, and more. In short, you can use your website to create a special info page with all the necessary information about your services and process. Then, you can point potential leads to that page before they schedule a call with you.
This not only eliminates unnecessary sales calls because it weeds out bad-fit clients but it also ensures that those who do book a call with you are 99% sold on hiring you.
3. Answer Visitors Questions
As much as we’d all love for visitors to land on our website and immediately buy our product or package… it’s just not going to happen. According to statistics, 98% of visitors who land on your website aren’t ready to buy.
That’s where your website can save you a ton of time and work double-time. It’s the prime real estate that can answer any and all questions a visitor might have about your offers or area of expertise.
This makes it easy to demonstrate your knowledge on the topic and positions you as the authority and expert in your niche. It makes you trustworthy and random visitors will be more likely to work with you if they trust you and your process.
A few ways you can answer their questions is:
Include testimonials throughout your website and especially on your services page and your homepage. Testimonials show others have had success working with you and speak mountains of your expertise. Try to focus on adding testimonials that speak about the results you’re getting for your clients instead of being overly generic. The more specific the result, the more of an impact the testimonial will have on a potential client.
Add an FAQ section or a page on your site. If you’ve already worked with some clients, chances are you’ve come across a few questions that pop up almost every time. Make a list of them and compile them all in an FAQ section that you can include on your services page or as a separate page on your site.
Blog! Blogging is the best way to show your expertise, especially when you publish content that’s helpful to your ideal client. The goal here is to talk about the problems they’re facing and offer a solution through your blog posts. If they remember you as someone who helped them solve one of their pain points, they will be more than happy to actually pay you to work with them because you already gave them a win.
Share case studies. If you’re a coach or a consultant, consider sharing case studies that speak about how you solved a particular problem for your clients. You can share the before and the after picture which helps them understand how their life will be better after working with you. Often, that’s enough of a push for someone to jump on the opportunity to book one of your packages.
4. Streamline Client Onboarding
Client onboarding might seem daunting and complicated but it can actually be a simple process that totally wows your clients. And your website can take care of the hard work for you.
Imagine that your client signed the proposal and is ready to work with you. You could send them to a page on your website where they can fill out an intake form that answers all the questions you’ll need before your first coaching session.
Then, once they submit the form, they are automatically redirected to a page that has helpful resources that will help them during your time together. This can include additional checklists, workbooks, PDF guides, video tutorials, and even links to blog posts or other material they can use.
Aside from the above, you can also include links to any documents you had them sign or fill out (contracts, NDAs, questionnaires), Dropbox, or Google Drive folders where they can upload additional material, links to their invoice or coaching schedule, and more.
Essentially, you can create a client portal on your website that makes it easy for new clients to start working with you.
Regardless of what you decide to include in there, you can automate the whole process of delivering this information to them by using a service like Zapier. This is another example where your website comes in handy and does some of the work for you.
By setting this up once, you can easily duplicate this page for each new client. Another bonus is that you don’t have to think about what needs to be done every time you onboard a new client or what resources to include and information to collect.
It’s a win-win all around and you can spend the time that you saved on client onboarding on other tasks, like working with your clients, creating a new program to scale your business, or simply enjoying the extra free time with a good book and a glass of white wine.
5. Simplify Content Promotion
Finally, your website can help you simplify and even automate content promotion. For example, WordPress has a plethora of plugins that make it easy to automatically share your new blog posts to your social media platforms.
Similarly, Squarespace makes it easy to connect your social media profiles and then automatically share your new blog post to those profiles. To set this up, go to the Share tab in the blog post editor. Then all you need to do is toggle the little switch so it turns green and either click save and schedule or save and publish your posts.
Save Time With Your Website
As you can see, with a little bit of strategy and planning, your website can do so much more than simply showcase your services and products. It can streamline your client onboarding, save time on scheduling appointments and calls, answer visitors' questions, and more.
Implement these five tips above and let your website do the heavy work for you. And if you need help with your website, check out my services and let’s chat about creating the website of your dreams.
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